understanding creativity
How your mind creates new ideas
This book will show you the different mechanisms, enablers and blocks, through which new ideas come to life. And it's all backed by solid science! Learn to understand and hack your creativity.
This book will show you the different mechanisms, enablers and blocks, through which new ideas come to life. And it's all backed by solid science! Learn to understand and hack your creativity.
This book is
Understandable: we explain creativity in a simple way
Reliable: everything we present is based on science
Practical: discover why some methods work for your case
Do you still need that final push? You can get the first chapter for free. This one is on us, because we know you are going to love the book.
If you have any other questions, comments, praises, presents... we love to talk! Drop us a line at book@understandingcreativity.org
Dr. Daniel Collado-Ruiz (Dr. D)Startup coach at Nestholma and brain hacker
Dr. Hesamedin Ostad-Ahmad-Ghorabi (Dr. O) Head of Competence Center at SWJ Engineering
Claudia Umanzor Professor at Universidad de La Sabana
Get your copy of Understanding creativity right now
Buy the paperback for 13.88€Chapter 1 - Introduction
Myths about creativity
The contents of this book
A bit about the authors
Chapter 2 - What creativity is
Definition of creativity
The object of creativity: A creative what?
Creative individuals
Creative ideas
Creative environments and creativity-fostering institutions
The creative process: How are we creative?
The spark of creativity: synapses
The creative problem-solving process
Chapter 3 - Intelligence and creativity
Intelligence theories
Relation of Intelligence and Creativity
Creativity as part of intelligence
Intelligence as part of creativity
The creativity and intelligence overlap
Other views
Chapter 4 - Personality and creativity
Personality theories
Constitutional theories
Trait theory
Implicit personality theory
The humanistic approach
Personality traits in creativity
Chapter 5 - Perception and creativity
Capturing the outer world
Interpreting the outer world - Gestalt theory
The inner world - Unconsciousness
Distortions of perception
How to perceive better - knowing yourself
Chapter 6 - Avoiding creativity blocks
What are creativity blocks
Causes of creativity blocks
Problem definition cues
Context cues
Other mental processes
Creativity strategies
Analogies
Sketches
Inverse thinking
Remove the optimal solution
Add odd condition
Random cues
Change your context
Reframe (train the creative muscle)
Knowing yourself: create your own techniques
Chapter 7 - Human interaction
Communication
Conflicts
Learning from failures
Motivations
Coordination
Putting it all together: creating a creative atmosphere
Behaving
Leading and facilitating
Chapter 8 - Creativity in groups
Brainstorming
Hall of fame
Synectics
Six thinking hats
Knowing your team: creating your own techniques
Chapter 9 - Way forward
What to do with your idea?
